URSU_Cristiano Ronaldo

URSU, Cristiano Ronaldo’s latest project

It’s Cristiano Ronaldo’s latest professional challenge. The world’s best footballer presented the URSU brand yesterday at his hotel in Spain – Pestana CR7 Madrid – the natural alkaline mineral water born in El Oso, Ávila.

It was a different, more intimate event with the guests and journalists present, where Cristiano Ronaldo once again spoke a little about his philosophy of healthy living, emphasising the crucial role that water plays in his daily hydration.

Cristiano Ronaldo is one of the project’s partners, along with Francisco Ferreira, who has extensive experience in the water industry with the Outeirinho group in Portugal.


During the presentation of this project, which was also attended by managers from the main hypermarket chains in Spain, both Cristiano Ronaldo and Francisco Ferreira spoke about this successful partnership and reiterated the importance of consuming quality water in human life.

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