Madeira – Cristiano Ronaldo’s birthplace – is one of the best places to sell URSU water. The partner chosen to commercialise and distribute the alkaline water was Empresa de Cervejas da Madeira – ECM, the largest drinks company on the island considered to be the pearl of the Atlantic.
In addition to Madeira, URSU has also enjoyed great success in mainland Portugal. Continente, El Corte Ingles, Auchan, E’Leclerc, Coviran and Supermercados Apolónia are some of the hypermarket chains where the URSU brand is sold.